Includes: Wall Charger, USB Cable, 3 Earbuds, 3 New Fit Earbuds, 1 Earloop
Great technology is not enough: the Jawbone brand
is built upon technological innovation with a design that integrates
seamlessly into the user's lifestyle by providing comfort, customized
fit and personal preference, and great, iconic aesthetics.
The
design effort at Jawbone is a constant refinement exercise, and PRIME
is the latest iteration in a continuum of
celebrated category defining
products. The Jawbone products always call attention through
minimalism, by removing the
extraneous, rather than adding visual
complexity and clutter.
For PRIME, we are introducing a
unique undulating texture, crafted with high precision in 3-D to
reflect the light, and give a
sense of movement to the exterior
surfaces. Like fashion brands that weave unique textiles, our craft is
this high level of
sculpting in high-grade plastic. It is the attention
to the materiality, to the surface, to the way it reflects light and
color that
enhances the inherent value of the product-adding quality to
quality, and building-in layers of detail and meaning.
Functionally,
the design has also been enhanced by a slight indication in the
shield's texture, a small tactile crease that
indicates where the
switch is located. The inside contours of the product follow your face
in a perfectly comfortable
manner, while new ergonomic earbuds have
been refined to keep the Jawbone in place without an earloop for most wearers.
"EARCANDY is our summer color burst, to bring
self-expression and a smile to our line-up. The 4 colors represent
great
skin-tone complements and contrast, as well as personal style one
cannot resist, this reinforces the basic notion that
anything that the
consumer wears makes a statement, and it should be designed as
such...this is what we call
EARCANDY." Yves Behar, Chief Designer
